Wash the potatoes thoroughly under cold water. Prick each potato several times with a fork to allow steam to escape.
Rub the potatoes with olive oil, salt, and pepper. Ensure they are evenly coated.
Place the potatoes directly on the oven rack or on a baking sheet.
Bake for 50-60 minutes, or until the potatoes are tender when pierced with a fork and the skin is crispy.
Carefully remove the potatoes from the oven. Cut them open and serve hot with your favorite toppings.
Notes
For an extra crispy skin, you can brush the potatoes with a little more oil right before baking. Consider serving with butter, sour cream, chives, or shredded cheese.